Dasavatharam – International market oscillates!

By Behindwoods News Bureau.

June 25, 2008

While Kamal’s ten-role extravaganza is registering packed houses all over India, the international market presents a rather mixed response. Last week saw Dasavatharam tumbling and falling from its 12th position to a worrisome 19th position at the UK box office although with marginal effect on the collections. The movie collected $426,770


during its second as opposed to Sivaji that collected $546,738 in its second week at the UK box office.

Another interesting fact to be noted is that Dasavatharam is released in 8 more than theatres than Sivaji. Analysts predict Dasavatharam to fetch $700000 in total while Sivaji garnered $800000 during its run.

While this is the status of UK box office, its Malaysian counterpart does not present a rosy picture either. The weekend has registered a collection of $1,208,007 while Sivaji garnered $1,471,454 during the same period. Malaysian trade experts aver that it would be a Herculean task for Dasavatharam to reach $ 2.5 million that Sivaji garnered during its run. To add to the woes, the Will Smith starrer Hancock is also releasing this weekend that is sure to dampen the collections.