Rajini instructs on lesser prints for Kuselan

July 18, 2008

Based on Rajinikanth's instructions, the Kuselan team will now print only 500 to 600 copies of the film. According to sources close to the Superstar, the decision to do this is based on wanting to reverse the trend where fans end up seeing the film within a few days of its release. Elaborating more on this decision, sources added that more number of prints means releasing the film in many screens, decreasing the number of viewers considerably within a few days of the movie hitting the screens. This could drastically reduce the chance of the film seeing an100 day run. Also, a 100 day run would mean awards for technicians and artists, and in a movie that is celebrating cinema (Cinema, Cinema), it seems only right that those in the shadow of the arc lights should be rewarded.